The partnership between Essse Caffè and the Umberto Veronesi Foundation comes into being several years ago, thanks to Essse Caffè’s desire and commitment to concretely support the work of the Foundation’s researchers, with special attention to the “Pink is Good” project, which is born from the Foundation’s decade-long commitment and has two important objectives: to educate for prevention and to finance the work of physicians and researchers to find cures for cancers affecting women.
In these years, Essse Caffè has supported the Veronesi Foundation by launching a collection of products with the Pink theme (a ceramic cup and a container of ground espresso coffee). The profits from the sale of these products are destined for the Foundation. In addition, another collection of espresso cups was launched, whose design is the work of the artist Carlo Bonfà with the objective of supporting other Foundation projects.
To these efforts, on a regular basis Essse Caffè adds several other different activities; the most recent is “Un Caffè sospeso per la Ricerca” (Pay-it-forward espresso, or Suspended coffee, for research). We got our Horeca customers involved and asked them to communicate a fundamental message: the importance of the study of cancers affecting women and their prevention. The final clients were been asked to do their part by making a donation equal to the price of an espresso in their favorite snack bar, for which they received a small gift in thanks. The activity was a great success and thanks to the donations received we were able to offer a year’s scholarship to one of the Foundation’s researchers.